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Doordarshan News usually referred to by its abbreviation as DD News is India's only 24-hour terrestrial TV news channel. The Prasar Bharati company board approved the proposal to start a 24-hour news channel in place of DD Metro which was closing. This was subsequently approved by the Union Cabinet in an October 3 2003 meeting.
DD Metro was converted into a 24-hour TV news channel into DD News which launched on November 3 2003. Its terrestrial reach is 21.6% by area and 44.9% by population of India.
Launched 3 November 2003
Owned by Prasar Bharati
Picture format 16:9 (576i SDTV)
Language English & Hindi
Broadcast area India
Headquarters New Delhi Delhi India
Formerly called Doordarshan Kendra Delhi
Sister channel(s) DD National
Analogue VHF band
Dish TV Channel 563
Tata Sky Channel 453
Big TV Channel 405
Airtel Digital TV Channel 280
Sun Direct DTH Channel 550
DD Direct Plus Channel 2
Videocon d2h Channel 328
DD News quickly gained popularity among the viewers exceeding its commercial revenue target of Rs. 2 crores for 2003-04 and the channel earned Rs. 10 crores. The popularity of the channel amongst advertisers continues unabated and the revenue figures for the current year (04-05) have already crossed Rs. 10 crores. The main reason for this is that DD New